Aether Apparel
Aether designs modern, sophisticated outerwear constructed from some of the most technologically advanced fabrics.
Krate teamed up with designer Nina Masuda and the in-house team at Aether on the site redesign. (Our good friends at Carbone Smolan Agency did the branding.) Everything about the site was re-tooled and built with the Aether customer in mind, from product availability reminders, currency converters and language switching, new product sections and visuals, a brand new blog, and more. And on the backed, an entire new CMS was put in place with new content tools and reporting options for the Aether staff to manage all of the details on the site.
