John Salibello is one of the premiere dealers of mid-century modern furniture and art in the country. He was in need of both a website and a complete brand overhaul that would align his visual identity with the sophistication, vastness, and variety that are the hallmark of his collection. To express these themes, we created an identity system that emphasizes scale and drama, with variety built into its applications. We designed a full set of printed collateral as well as several awnings, an etched glass sign, and a wood sign for his stores in Manhattan and the Hamptons.
With the identity in place, Krate began work on a new website tailored for architects and interior designers seeking to discover that unique, one-of-a-kind piece from his vast collection. We also built a custom content management system for his internal team to maintain the site’s inventory and content.
The American Folk Art Museum is the premier institution devoted to the appreciation of traditional folk art and creative expressions of contemporary self-taught artists from the United States and abroad.
We have had the pleasure to work with The Museum on over one hundred projects since 2001. While most of Krate’s work is digital, with the Museum, our work has ranged from the design and production of sidewalk banners for exhibitions to countless exhibition booklets to mail campaigns and member-related initiatives.
Identity for weekly event series
The Foundation for Self-Taught Artists (START) promotes information and scholarly research on self-taught artists. They foster public understanding and appreciation of self-taught artists and their work through their website, documentary film, social media, educational events, and academic partnerships.
Krate redesigned both the identity and website for the Foundation. One of the primary goals of the new site was to bring a richer catalog of artist work online. A new gallery was created and launched with over 400 works, with more coming online every day. Their previously separate blog was integrated, a new content management system was established, and online donation tools added.
Sweet Paul Magazine is a lifestyle magazine for anyone looking to make simple, elegant meals and stylishly easy crafts for the home. It was based on the blog, Sweet Paul, which The London Times ranked 22nd its Top 50 Best Design Blogs.
Krate designed the identity for the original Sweet Paul blog, and when its popularity zoomed to 200,000 hits per month, we designed the masthead of the digital magazine that it inspired. The magazine has had its own runaway success, providing easy, stylish recipes and crafts for regular people instead of for expert chefs and crafters. The first print issue hit the stands in 2012, and we are always excited to see it on the shelves of retailers like Anthropologie, Union Made, West Elm, and speciality bookstores and boutiques.