John Salibello is one of the premiere dealers of mid-century modern furniture and art in the country. He was in need of both a website and a complete brand overhaul that would align his visual identity with the sophistication, vastness, and variety that are the hallmark of his collection. To express these themes, we created an identity system that emphasizes scale and drama, with variety built into its applications. We designed a full set of printed collateral as well as several awnings, an etched glass sign, and a wood sign for his stores in Manhattan and the Hamptons.
With the identity in place Krate worked with John Salibello to understand his global clientele of architects and designers. We designed a site that makes it easy for his audience to easily find and discover unique pieces from his vast collection through an extensive set of filters. We also built a custom content management system for his internal team to use to maintain the site’s inventory and content.
The American Folk Art Museum is the premier institution devoted to the appreciation of traditional folk art and creative expressions of contemporary self-taught artists from the United States and abroad.
We have had the pleasure to work with The Museum on over one hundred projects since 2001. While most of Krate’s work is digital, with the Museum, our work has ranged from the design and production of sidewalk banners for exhibitions to countless exhibition booklets to mail campaigns and member-related initiatives.
Identity for weekly event series