Alex Mill

Alex Mill Feature

Alex Mill is a clothing collection built around the essentials that belong in every man’s closet – the woven shirt, classic jean, and well-loved t-shirt. Each garment is thoughtfully crafted down to the last stitch to create an effortless fit and a high quality product that is built to last. The collection can be found at the Alex Mill flagship in the Nolita neighborhood of New York City and at select retailers like Barneys New York, Odin, Bird, and Mohawk General Store.

Alex Mill contracted Krate to design and develop an e-commerce website. Designed with Alex Mill’s Wash & Go motto in mind, the new site incorporates simple, non-fussy graphic elements with a striking, clean use of color. Krate built the site on the Shopify platform, with bespoke elements throughout. Our customized template gives the in-house team the solid infrastructure needed to manage product and orders, track sales, monitor consumer analytics, and grow their business.

33 East 74th Street

33 East Feature

33 East 74th Street is a luxury 10-unit building located steps from Central Park in New York City. All of the apartments are highly designed, custom private homes with a carefully curated sense of style.

Krate worked with agency Point One Percent (design) and the teams at Douglas Elliman and JZS Madison to build a site that would reflect the level of detail that went into the building’s units. The new site features downloadable floor plans, an interactive neighborhood map, and a special CMS for sales agents to generate customized microsites with information tailored to qualified prospects.

Stitch Mountain

Stitch Mountain

Stitch Mountain connects knitwear and winter sports, encouraging people to be creative both on and off the mountain by making their own winter gear. In its first year, Stitch Mountain has already gathered 30 world-class athletes who have a passion for extreme winter sports and the needlearts. The result has been a natural marriage of crafts that allows them to take their slope style to a whole new level, on and off the mountain.

Krate designed and built a site that brings together the athletes, projects, inspiration and everyone involved in the production of Stitch Mountain. The site will continue to grow as new “craftletes” are added and more projects from the forthcoming Stitch Mountain book are released.

Washington Square Park Conservancy


The Washington Square Park Conservancy is a not for profit organization that works with the New York City Parks Department and neighborhood groups to ensure that NYC’s iconic Washington Square Park continues as a diverse and historical urban green space.

Krate worked with the design team at Doyle Partners and WSPC staff to develop a website that was clear, easy to use, and simple to manage. A branded homepage experience echoes the new graphic identity for the park, while customized Google maps help visitors find the park’s main attractions. The new website will be the go-to resource for events, gatherings, and news for the park.

John Salibello

John Salibello

John Salibello is one of the premiere dealers of mid-century modern furniture and art in the country. He was in need of both a website and a complete brand overhaul that would align his visual identity with the sophistication, vastness, and variety that are the hallmark of his collection. To express these themes, we created an identity system that emphasizes scale and drama, with variety built into its applications. We designed a full set of printed collateral as well as several awnings, an etched glass sign, and a wood sign for his stores in Manhattan and the Hamptons.

With the identity in place, Krate began work on a new website tailored for architects and interior designers seeking to discover that unique, one-of-a-kind piece from his vast collection. We also built a custom content management system for his internal team to maintain the site’s inventory and content.

Aether Apparel

Aether Apparel

Aether Apparel designs modern, sophisticated outerwear constructed from some of the most technologically advanced fabrics.

Krate kept the Aether customer in mind as we re-tooled and built the entire site, from product availability reminders, currency converters and language switching, new product sections and visuals, a new blog, and more. And on the backend, an entire new CMS was put in place with new content tools and reporting options for the Aether staff to manage all of the details on the site. We teamed up with designer Nina Masuda and Aether’s in-house team for the design, while our good friends at Carbone Smolan Agency did the branding.

Andrew Eccles

Andrew Eccles

American Photo Magazine named Andrew Eccles one of the 100 most important people in the industry. His images have graced hundreds of magazine covers worldwide, including TimeLife, Rolling StoneGQVanity Fair, and the New York Times Magazine.

Krate worked with Andrew and his studio to design and build a site that would not only work seamlessly across a range of devices, but also maintain the image quality his photos deserve at any size. The design blends simplicity with sophistication, allowing his portfolio to shine. The backend makes it easy for his team to update the site — key for a prolific photographer.

Jersey Boys

Jersey Boys

The Broadway show, Jersey Boys, goes behind the music of Frankie Valli & The Four Seasons. It was a 2006 Tony Award® Winner for Best Musical.

Krate was selected by the full service marketing firm RICG to build a new interactive website for fans of Jersey Boys. RICG conceived and designed JBVIPS, an online space for people to reconnect with the show. Krate then developed JBVIPS into an immersive experience that lets fans vote for their favorite Jersey Boy, download exclusive ringtones and desktop wallpapers, watch behind the scenes video, enter to win free tickets, and listen to hit songs on an old-school digital jukebox (no quarters required!).

Travis Hansson Fine Art

Travis Hansson

Art dealer Travis Hansson is known for building some of the most important personal art collections around the world.

Krate partnered with Carbone Smolan Agency (design) to develop a site that reflects the sensibility and passion Mr. Hansson has for his clients and the creative process. The website experience makes the most of the immersive design, allowing full-screen photos and crisp typography to stay gorgeous whether viewed via desktop or tablet. We further enhanced the experience for iPad users with the addition of special touch + swipe functionality.

Elkus Manfredi Architects

Elkus Manfredi

Elkus Manfredi Architects is a leading architectural firm based in Boston, with a portfolio including some of the most important planning and design projects across the country. They offer architecture, master planning, urban design, interior architecture, space planning and programming.

Working with Carbone Smolan Agency (design), Krate carried out the full build of the new website. Development was focused on accommodating a fluid and extensive list of projects under multiple categories. Krate’s content management system was deployed to allow for on-the-fly edits of site content and work portfolios. Since launch, Krate has become Elkus Manfredi’s ongoing technology partner, replacing earlier Flash media with search engine-friendly images and HTML5 video.