GoMacro News

GoMacro feature

Organic, sustainable and vegan energy bar brand, GoMacro, asked Krate to help them create a meaningful connection with their rapidly growing fan base. Seeking a solution more integrated than existing social media platforms, Krate developed and designed GoMacro News, a blog site that allows GoMacro to engage with their fan base while also educating and promoting the company’s noble ethos.

GoMacro News is a natural extension of the brand’s vibrant aesthetic. Krate developed a responsive template that works seamlessly across mobile, tablet and desktop platforms. With a backend built on WordPress, the GoMacro marketing team now has the tools they need to efficiently update their fans and followers with company news, healthful tips and ingredient features.

Stelle Lomont Rouhani Architects

Stelle Lomont Rouhani feature

Stelle Lomont Rouhani Architects is an award winning firm with over 30 years of designing modern, environmentally sensitive houses. Their work is mostly focused on the East End of Long Island, but projects can also be found across Europe, the Caribbean and Asia. The firm is consistently recognized for its timeless, well-detailed, and innovative designs that emphasize and celebrate local surroundings.

Krate worked with the team at Stelle Lomont Rouhani on a full website redesign and build, as well as an identity refresh. The new responsive website showcases their work with striking, full screen images and a clean, minimalist navigation.

Alex Mill

Alex Mill Feature

Alex Mill is a clothing collection built around the essentials that belong in every man’s closet – the woven shirt, classic jean, and well-loved t-shirt. Each garment is thoughtfully crafted down to the last stitch to create an effortless fit and a high quality product that is built to last. The collection can be found at the Alex Mill flagship in the Nolita neighborhood of New York City and at select retailers like Barneys New York, Odin, Bird, and Mohawk General Store.

Alex Mill contracted Krate to design and develop an e-commerce website. Designed with Alex Mill’s Wash & Go motto in mind, the new site incorporates simple, non-fussy graphic elements with a striking, clean use of color. Krate built the site on the Shopify platform, with bespoke elements throughout. Our customized template gives the in-house team the solid infrastructure needed to manage product and orders, track sales, monitor consumer analytics, and grow their business.

33 East 74th Street

33 East Feature

Krate developed the website for 33 East 74th Street, the Beyer Blinder Belle luxury 10-unit residential building, located steps from New York City’s Central Park. Working closely with the teams at Douglas Elliman and JZS Madison and in partnership with design agency Point One Percent, we tailored the user experience, creating downloadable floor plans, an interactive neighborhood map, and a custom CMS, which allows sales agents to create microsites for qualified prospects.

Industry Capital

Industry Capital feature

Industry Capital is a private equity firm investing in real assets globally. The firm and its affiliated entities manage more than $1.7 billion in discretionary assets.

Krate developed a new website for Industry Capital in partnership with design agency Point One Percent. The responsive site highlights the firm’s successful growth, core management team, and asset portfolios in real estate, energy, maritime, and internet sectors.

Stitch Mountain

Stitch Mountain

Stitch Mountain connects knitwear and winter sports, encouraging people to be creative both on and off the mountain by making their own winter gear. In its first year, Stitch Mountain has already gathered 30 world-class athletes who have a passion for extreme winter sports and the needlearts. The result has been a natural marriage of crafts that allows them to take their slope style to a whole new level, on and off the mountain.

Krate designed and built a site that brings together the athletes, projects, inspiration and everyone involved in the production of Stitch Mountain. The site will continue to grow as new “craftletes” are added and more projects from the forthcoming Stitch Mountain book are released.

Washington Square Park Conservancy


The Washington Square Park Conservancy is a not for profit organization that works with the New York City Parks Department and neighborhood groups to ensure that NYC’s iconic Washington Square Park continues as a diverse and historical urban green space.

Krate worked with the design team at Doyle Partners and WSPC staff to develop a website that was clear, easy to use, and simple to manage. A branded homepage experience echoes the new graphic identity for the park, while customized Google maps help visitors find the park’s main attractions. The new website will be the go-to resource for events, gatherings, and news for the park.

John Salibello

John Salibello

John Salibello is one of the premiere dealers of mid-century modern furniture and art in the country. He was in need of both a website and a complete brand overhaul that would align his visual identity with the sophistication, vastness, and variety that are the hallmark of his collection. To express these themes, we created an identity system that emphasizes scale and drama, with variety built into its applications. We designed a full set of printed collateral as well as several awnings, an etched glass sign, and a wood sign for his stores in Manhattan and the Hamptons.

With the identity in place, Krate began work on a new website tailored for architects and interior designers seeking to discover that unique, one-of-a-kind piece from his vast collection. We also built a custom content management system for his internal team to maintain the site’s inventory and content.

Aether Apparel

Aether Apparel

Aether Apparel designs modern, sophisticated outerwear constructed from some of the most technologically advanced fabrics.

Krate kept the Aether customer in mind as we re-tooled and built the entire site, from product availability reminders, currency converters and language switching, new product sections and visuals, a new blog, and more. And on the backend, an entire new CMS was put in place with new content tools and reporting options for the Aether staff to manage all of the details on the site. We teamed up with designer Nina Masuda and Aether’s in-house team for the design, while our good friends at Carbone Smolan Agency did the branding.

Andrew Eccles

Andrew Eccles

American Photo Magazine named Andrew Eccles one of the 100 most important people in the industry. His images have graced hundreds of magazine covers worldwide, including TimeLife, Rolling StoneGQVanity Fair, and the New York Times Magazine.

Krate worked with Andrew and his studio to design and build a site that would not only work seamlessly across a range of devices, but also maintain the image quality his photos deserve at any size. The design blends simplicity with sophistication, allowing his portfolio to shine. The backend makes it easy for his team to update the site — key for a prolific photographer.