Redux Reps

Redux is a full-service photographer’s agency, known for their award-winning reportage and editorial work. The agency expanded to include Redux Reps Ad, a new division dedicated to advertising and commercial work.

Wanting to make a noticeable entrance into the advertising world, Redux asked Krate to help distinguish a new roster of photographers. We designed a bold, fresh look that firmly announced the arrival of Redux Reps Ad and translated it into a new website and a 32-page promotional book.