Aether Apparel

Aether Apparel designs modern, sophisticated outerwear constructed from some of the most technologically advanced fabrics.

Krate kept the Aether customer in mind as we re-tooled and built the entire site, from product availability reminders, currency converters and language switching, new product sections and visuals, a new blog, and more. And on the backend, an entire new CMS was put in place with new content tools and reporting options for the Aether staff to manage all of the details on the site. We teamed up with designer Nina Masuda and Aether’s in-house team for the design, while our good friends at Carbone Smolan Agency did the branding.