JOHN SALIBELLO

John Salibello is one of the premiere dealers of mid-century modern furniture and art in the country. He was in need of both a website and a complete brand overhaul that would align his visual identity with the sophistication, vastness, and variety that are the hallmark of his collection. To express these themes, we created an identity system that emphasizes scale and drama, with variety built into its applications. We designed a full set of printed collateral as well as several awnings, an etched glass sign, and a wood sign for his stores in Manhattan and the Hamptons.

With the identity in place, Krate began work on a new website tailored for architects and interior designers seeking to discover that unique, one-of-a-kind piece from his vast collection. We also built a custom content management system for his internal team to maintain the site’s inventory and content.