SWEET PAUL

Sweet Paul is a lifestyle magazine for anyone looking to make simple, elegant meals and stylish crafts for the home. It was based on the blog, Sweet Paul, which The London Times ranked 22nd its Top 50 Best Design Blogs.

Krate designed the identity for the original Sweet Paul blog, and when its popularity zoomed to 200,000 hits per month, we designed the masthead of the digital magazine that it inspired. The magazine, now available in print format, has had its own runaway success and can be found at Anthropologie, Union Made, West Elm, and Barnes & Noble.